What is UX

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Project Objectives:

Demonstrate competency in designing type systems and visual story telling in analog and digital environments.

Demonstrate an understanding of the variables and limitations that must be accounted for when designing with type in analog and digital environments.

Demonstrate competency in using the elements and

principles of design: composition, balance,

contrast, repetition, movement, dominance, tension.

Demonstrate a mastery of the principles of Gestalt: figure/ground (form/counterform), unity, repetition, similarity, closure, continuity, proximity